American Dream Memory Mattress

6 out of 10 on our scale — medium. The scale is not an industry standard, so compare it against the other mattresses in this range rather than against another brand's number.

This sits in the middle of the range, which suits side and back sleepers, and most couples who disagree.

Quilted pillow top 6cm | Memory foam 6cm | Comfort foam 5cm | Spring unit 17cm — 34 cm in total.

34 cm, give or take a centimetre. Measure from your slats to the top of the side rail: a mattress much deeper than the surround loses the edge support the frame was giving it.

At this depth, check your headboard height and your fitted sheets before ordering. Standard sheets are cut for shallower mattresses.

Small single, Single, Small double, Double, King, Super king, Emperor.

If none of those fit, we cut this build to any size in our own factory — see made to measure.

Yes, provided the slats are no more than 7 cm apart. Wider gaps let the mattress settle into them over time, and that is excluded from the guarantee. On a solid platform, stand the mattress on its side for an hour a few times a year so the underside can dry out.

No — it is a no-turn build. Rotate it head to foot every three months for the first year, then twice a year after that.

You have 100 nights. Give it at least three weeks first: any new mattress feels wrong at the start because your body has adapted to the old one. If it is still wrong, we collect it free of charge.

The guarantee runs 10 years.

Yes. BS 7177 Low Hazard, under the Furniture and Furnishings (Fire) (Safety) Regulations 1988, with a permanent Schedule 7 label sewn into the border.

24 to 72 hours with a window open. It is the foam off-gassing and it is harmless. It is strongest on a rolled mattress in the first hour after unwrapping.

Free, tracked, one-person parcel delivery on rolled sizes. Deeper and hand-tufted builds ship flat on a two-person service and we book a slot with you.

Yes — add old mattress removal to the order and the driver collects it on delivery. It goes to a licensed recycler, not to landfill.